— 00 / SEED ROUND · $100K · 10% · CIRCLE AI
Circle AI reads every post, decodes every collaboration and scores every audience — turning India's biggest creators into a live, searchable market for international brands, agencies and streamers. This page is our pitch, and a working preview of the product.
— 01 / THE THESIS
India is the largest English-speaking creator economy on earth — and the diaspora abroad multiplies that reach across US, UK, Gulf, SE Asia.
A brand manager in New York or London has no reliable way to find which Indian talent fits which brief. Agencies gate-keep, spreadsheets rot, decks are outdated within a week.
Follower counts are noise. Circle AI reads captions, mentions, brand history, engagement quality and audience patterns to score fit against a brief.
— LIVE FROM THE INDEX. TAP ANY NUMBER'S SECTION TO EXPLORE.
— 02 / THE INDEX, LIVE
Click a tile. The deck is generated on demand — hero, top three collaborations (with the actual reel playable inline), engagement analysis, audience read.
— 03 / ADD ANY TALENT · LIVE
Paste any Indian creator's Instagram handle. Circle AI scrapes their profile in real time, structures the last months of posts, surfaces their brand history and builds a shareable media deck.
THIS IS THE PRODUCT. IT WORKS RIGHT NOW.
— 04 / SEARCH BY COLLABORATION
A brand manager already knows the reference. Circle AI answers instantly, ranked by relevance and engagement — with links straight to the reel that made the collab.
No brand matches that yet.
Start typing a brand above.
— 06 / EXPLORE THE REACH
— AVG ENGAGEMENT ACROSS INDEX: 0.00%
— 07 / HOW WE MAKE MONEY
Circle AI is a SaaS product. We sell intelligence — not deals. The collaboration itself continues to sit with agencies. That keeps us asset-light, high-margin, and dead-easy to sell abroad. Commission revenue on brand deals stays as an option for the future, likely via agency partnerships rather than direct operations.
Every creator gets a Circle-generated deck they can share with brands. Live analytics on their own reach, tone and collab history.
For international brands entering India — or Indian brands going global. Discover, brief, shortlist, compare.
White-label decks for pitching brands. Full roster analytics. First customer segment — Chayan's rolodex.
— 08 / MARKET
Global creator economy by 2027 (Goldman Sachs, 2023).
India inbound + outbound influencer marketing spend.
Talent + brand + agency SaaS at Circle's tiers, 3-year horizon.
GO-TO-MARKET
We start where the founders already own the phone: Indian agencies and top-tier talent. Then we sell abroad — to brands and streamers entering the Indian market — where no such tool exists in English.
MOAT
Every new talent scraped, every collab logged, every deck shared compounds the graph. Chayan brings the roster; Rachit brings the product. The trust layer, from day one, is the real moat.
— 09 / FOUNDERS
Circle AI exists because both sides of the talent economy are in this founding team. One has represented India's top artists. The other is one. Together they've spent years on both sides of every brand conversation this product replaces.
IIT alum. Y Combinator alum. Previously built an API-first developer platform.
Endorsed by the UK Government under the Start-up Visa programme.
As celebrity agent, has represented and worked with some of India's most sought-after talent, and dozens of the country's most prominent agencies — with cross-border work in London, LA and Dubai.
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LINKEDIN →Actor with a major Netflix credit; featured on India's top magazines.
Worked with hundreds of leading brands, designers and streaming platforms; part of Dharmatic Entertainment (Karan Johar's Dharma).
Personally represents a 30–40K+ audience of the exact people brands want — with a warm network into the top talent, agencies and casting rooms in the country.
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LINKEDIN →— 10 / ROADMAP
Live index of India's top talent + generated media decks. Search by brand, category, reach. Working today.
Paste a campaign brief in plain English; get a ranked shortlist with AI-written fit statements per talent.
Onboard US, UK and Gulf brands. Diaspora-first talent scoring. Multi-country audience intelligence.
White-label agency dashboards. Priority Apify quota. Roster-wide reporting.
Auto-updating personal decks, rate-card negotiation intelligence, inbound brand inbox.
— 11 / THE ASK
A SAFE at a $1M post. Runway to eighteen months of product, five paying agency contracts, and the first international brand pilot. Target floor exit: $10M. Ambition: $100M+ as India's default talent intelligence layer.