Circle AI— 00 / SEED · $100K · 10% · WORKING PRODUCT, LIVE DATA
Talent AI for brand collaborations. Globally.
A neural graph of every creator, brand and audience — trained on India's creator economy. It reads captions, decodes collab history, scores audience fit against a plain-English brief, and drafts the boardroom deck in under 90 seconds. One prompt in. Real match, real reasoning, real reels out.
— 09 / FOUNDERS
The agent and the talent, on the same side of the table.
Circle AI exists because both sides of the talent economy are in this founding team. One has represented India's top artists. The other is one. Together they've spent years on both sides of every brand conversation this product replaces.
IIT alum. Y Combinator alum. Previously built an API-first developer platform.
Endorsed by the UK Government under the Start-up Visa programme.
As celebrity agent, has represented and worked with some of India's most sought-after talent, and dozens of the country's most prominent agencies — with cross-border work in London, LA and Dubai.
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LINKEDIN →Actor with a major Netflix credit; featured on India's top magazines.
Worked with hundreds of leading brands, designers and streaming platforms; part of Dharmatic Entertainment (Karan Johar's Dharma).
Personally represents a 30–40K+ audience of the exact people brands want — with a warm network into the top talent, agencies and casting rooms in the country.
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LINKEDIN →— PROGRESS / WHO'S ON BOARD
Not a pitch deck. A room already full.
Circle AI is being built with the people who actually run India's talent economy — the agents, editors and agency heads brands already call — and the talent brands actually want on the other side of the table.
B2B · AGENTS, AGENCIES, EDITORS
Eduardo
Celebrity Agent
The agent who brought Messi to India. Deep global rolodex across football, entertainment and luxury.
Jessica Singh
Founder, Stanley Communications
One of India's largest brand-communications agencies — a direct line into blue-chip brand marketing rooms.
Aman Kulthia
Founder, A-List
Runs one of India's biggest talent agencies — access to the country's most in-demand faces.
Rasna Bhasin
Editor-in-Chief, Harper's Bazaar India
Editor of India's leading women's fashion title — the cultural gatekeeper for female talent.
Rahul Gangwani
Editor, Esquire India
Editor of India's leading men's title — cultural gatekeeper for male talent and menswear.
Kanika Sharma
Hospitality Director, Brand Talk
Runs hospitality at one of India's biggest agencies — hotels, F&B, luxury lifestyle partnerships.
D2C · TALENT ON THE ROSTER
Models
Editorial and runway faces across Bombay, Delhi, global markets.
Actors
Film and streaming names with active brand appetite.
Influencers
Creators with genuine cultural weight, not just follower counts.
Musicians
Independent and label artists shaping the sound of the moment.
Socialites
The rooms, the parties, the tastemakers brands quietly chase.
Some of the best models, actors, influencers, musicians and socialites in the country — many of whom you'll find already indexed above.
Pick a talent. Watch it think.
Every output below is computed live from that talent's real Instagram footprint — 0 brand touchpoints indexed across the roster. No canned answers.
— 02 / THE INDEX, LIVE
Every talent, one click from a boardroom-ready deck.
Click a tile. The deck is generated on demand — hero, top three collaborations (with the actual reel playable inline), engagement analysis, audience read.
— 01 / THE THESIS
A manager tracks a few dozen creators. The AI tracks the entire market.
Creators are unreadable at scale
Ten posts a week, across 30+ talent, in a dozen categories. No manager can hold audience quality, tone drift and brand fit in one head. The AI can.
Brands are guessing which fit is real
Follower counts are noise. Circle AI reads captions, mentions, brand history, ER quality and audience patterns to score fit against a brief — in seconds.
The collab graph is the moat
Every past brand tag, every mention, every deal — mapped. Query 'who's worked with Beats and skews to Delhi?' and the answer is one call away.
— 04 / REVERSE-SEARCH THE ROSTER
Name a brand. Get the cast.
Type any brand our AI has ever seen tagged, mentioned, or worn across the roster and the graph resolves in real time — talent ranked by collab depth, with the exact reel that closed the loop one tap away.
No brand matches that yet.
Start typing a brand above.
— PROOF · LIVE INTELLIGENCE
— LIVE FROM THE INDEX. 0 CITIES REPRESENTED.
— MARKET · TALENT + COLLAB SPEND
The prize, visualised.
India-trained. Model portable to every market. The bars are drawn to scale — the wedge we're after sits inside a much bigger box.
— 07 / HOW WE MAKE MONEY
Software. Not commissions.
Circle AI is a SaaS product. We sell intelligence — not deals. The collaboration itself continues to sit with agencies. That keeps us asset-light, high-margin, and dead-easy to sell abroad. Commission revenue on brand deals stays as an option for the future, likely via agency partnerships rather than direct operations.
Every creator gets a Circle-generated deck they can share with brands. Live analytics on their own reach, tone and collab history.
- · Auto-updating media deck
- · Inbound brand enquiries
- · Rate-card intelligence
For international brands entering India — or Indian brands going global. Discover, brief, shortlist, compare.
- · Semantic brief-to-talent search
- · Collab history for any brand
- · Audience & engagement diligence
White-label decks for pitching brands. Full roster analytics. First customer segment — Chayan's rolodex.
- · Roster-wide analytics
- · Branded PDF exports
- · Priority Apify quota
— INTELLIGENCE UNIT ECONOMICS
The math on a napkin.
- Cost to generate~$0.30 in API
- Priced to brand$500 pilot · $5K enterprise
- Delivered in< 90 seconds
- Plan$499 / month
- Avg. decks / mo12
- Payback period< 1 month
- Gross profit~$560K
- Blended CAC~$1,200
- LTV : CAC> 12×
— 08 / MARKET
A creator economy that finally has a search engine.
Global creator economy by 2027 (Goldman Sachs, 2023).
India inbound + outbound influencer marketing spend.
Talent + brand + agency SaaS at Circle's tiers, 3-year horizon.
GO-TO-MARKET
India → World.
We start where the founders already own the phone: Indian agencies and top-tier talent. Then we sell abroad — to brands and streamers entering the Indian market — where no such tool exists in English.
MOAT
Data + trust.
Every new talent scraped, every collab logged, every deck shared compounds the graph. Chayan brings the roster; Rachit brings the product. The trust layer, from day one, is the real moat.
— 11 / THE ASK
$100,000
for 10% of
Circle AI.
A SAFE at a $1M post. Runway to eighteen months of product, five paying agency contracts, and the first international brand pilot. Target floor exit: $10M. Ambition: $100M+ as India's default talent intelligence layer.